Thoughts on the Creative Process...

I'm reading through this book, "Untitled: Thoughts on the Creative Process" by Blain Hogan.
Everyone should read it.
I have been under serious conviction as Blain confronts my creative-process issues head on. It has been a heavy read for me but also one that brings me so much hope. I realize that I am not alone.
Here is the most enlightening thing I've read so far:
(Prepare for a mind detonator!)

"No one cares about your ideas or how great a pitch-person you are if you can't execute your vision." ~Hogan

WOW! I totally couldn't AGREE more!
I get so annoyed with people who are walking "ideas" without any fruits of their idea-labor. I want to see something, anything, from the idea-maker person. If they are someone that NEVER has an end product I eventually tune them out.
Don't think for one second that I'm pointing the finger without personal conviction though...
Here's some more from his book:

"Even in life, the idea of something can be much more exciting or compelling than the reality of the created thing.
So how do we avoid this in our creative endeavors?

Some of you might say that I shouldn't have cast such a compelling vision, or that I would have been better off to throw the pitch slightly in order to give myself a "reality cushion" to fall on.
In other words, undersell.
Lower the bar. Manage expectations.
Hear me when I say this, Never, ever, ever, undersell something so that you can over deliver.
That's what scaredy cats do.
Instead you must make it your aim to cast your vision as brightly and vividly as you possibly can, with one caveat:
Your vision casting must be in direct proportion to the work you are willing to do to make your vision come to life." (from Untitled: Thoughts on the Creative Process)

EXECUTION IS EVERYTHING

"Ideas are cheap and plentiful. The original pitch idea is such a small part of a business that it's almost negligible. The real question is how well you execute." ~Jason Fried, REWORK